Versteel is a challenger brand in the commercial interiors market. It’s a tall order to compete against the giants – Herman Miller, Steelcase, AllSteel. But we did the research through Versteel’s sales channels and found the key, “modified standards.” Customizable quality that lets designers do more than order from a catalog, it brings their visions to life. Using that insight, GarrandPartners has developed traditional and online advertising, collateral, showroom and trade show presentations and a completely new approach to their website that features design presentations and easy-to-use spec interfaces.
In a very tough commercial interiors market where customers have been cutting back budgets, Versteel sales are growing ahead of category trends. Making its customers winners makes Versteel a winner.