About This Project

DUNKIN′ DONUTS

 

THE OPPORTUNITY

When you’re the national brand in a market that favors local flavor, you need to work extra hard to grab customers’ attention and hearts. #CarpeDunkin is a fully integrated, social, experiential and online marketing program that provides customers with a megaphone to share their love of the brand, their store and community. Over 30 pieces of original content were developed by GarrandPartners and many more were created by Dunkin’s own customers to extend the reach of the message.

 

THE RESULTS

The program is the strongest social campaign for the account to date, and continues to gain followers.

 

CHANNELS

Online
Website
Broadcast
Experiential
In-Store
Employee Engagement
PR