About This Project

BARBARA BUSH CHILDREN’S HOSPITAL

 

THE OPPORTUNITY

A hospital that is completely designed to provide care for children is a very special place. At Barbara Bush Children’s Hospital the entire patient experience has been designed around its young patients, and our job at GarrandPartners was to communicate what that meant and why it matters. By shooting the entire commercial from a child’s point-of-view we were able to show all of the little details that demonstrate the commitment and care every child receives at Barbara Bush Children’s Hospital.

 

THE RESULTS

Awareness of Barbara Bush Children’s Hospital distinct from its parent, Maine Medical Center, increased significantly over the course of the campaign and the hospital’s key measures of success around trust and consideration exceeded all benchmarks.

 

CHANNELS

Broadcast
Radio
Outdoor
Website
Online